CONNECTIONS BLOG

CONNECTIONS
Affinity. Closeness. Longing for connection. These shared experiences are what elevate our lives beyond mere existence. Good or bad, they are the muse for poetry, the rhythm of music, and the ‘heart’ in our heart. This body of work is about exploring just that: our humanity seen through how we connect with something outside ourselves. That moment when we bare our souls and open our hearts.

Behind the Scenes at my latest McDonald's shoot.

Its been a busy month at the Orchard Studio. We've been shooting McDonald's for the past couple of weeks. I'm forever impressed by McDonald's marketing and creative teams as they're always creating and reinventing new menu options. I find it's contagious and keeps me on my toes, forcing me to push myself with innovative lighting and discovering new ways to whet the appetite through the photography.

Here are some behind the scenes with Jacqui Hudson-Hing, styling guru to the fries :). Can you tell that she is a sculptor in her other life! As they say 'what she doesn't know about building a burger......'

Shanghai in Willoughby

We shot for McDonald's China recently with the lovely people from Leo Burnett's Shanghai. The shoot was done in our new eco sustainable studio "The Orchard" in Willoughby.

We had fun shooting daylight, using light from 2 sides, balancing a sun that was forever moving in and out of clouds, shining directly and indirectly onto different windows as the days progressed.  There were fevered skype calls to Shanghai in Cantonese as the creative team was constantly liaising with the client. All good in the end, and the client was happy with the 'natural and real' feel of the shots.