CONNECTIONS BLOG

CONNECTIONS
Affinity. Closeness. Longing for connection. These shared experiences are what elevate our lives beyond mere existence. Good or bad, they are the muse for poetry, the rhythm of music, and the ‘heart’ in our heart. This body of work is about exploring just that: our humanity seen through how we connect with something outside ourselves. That moment when we bare our souls and open our hearts.

Behind the Scenes at my latest McDonald's shoot.

Its been a busy month at the Orchard Studio. We've been shooting McDonald's for the past couple of weeks. I'm forever impressed by McDonald's marketing and creative teams as they're always creating and reinventing new menu options. I find it's contagious and keeps me on my toes, forcing me to push myself with innovative lighting and discovering new ways to whet the appetite through the photography.

Here are some behind the scenes with Jacqui Hudson-Hing, styling guru to the fries :). Can you tell that she is a sculptor in her other life! As they say 'what she doesn't know about building a burger......'

A Regal Abode

I was recently asked to pitch for my favourite hotel in Hong Kong, The Regal Hotel. The Mushenko team stayed there for five whole weeks in 2008 whilst we were doing a rebrand for McDonald's Asia. It felt like home and the staff really looked after us. I've got fond memories of the rooftop pool and 5pm happy hours. We were shooting at 6am every morning so the canapés at happy hour were often dinner.  Thanks to Lucas Boyd for his help with this pic.

Ex December 2009- McDonald's here, there, and everywhere!

(December 2009) McDonald’s has kept the studio busy this year (anyone NOT seen their recent marketing should get new glasses!). Also watch out for the Veri Deli range of biscuits by Goodman Fielder in your supermarkets. We in the studio have well and truly taste tested lots of photography samples, and can recommend them.

Ex 2009- Christian interviewed by Select Magazine

(2009) SELECT 63 magazine showcases food photography from around the world. In an article with Helen Farquhar, Director of Marketing McDonald’s, Aust. she says: “We are looking for that wow factor, someone who can make food look incredible, appetising and appealing but to still look real. One who is not just prepared to replicate the current accepted way of shooting food and we have that in Christian as he is prepared to push the boundaries.” View Christian's SELECT 63 magazine interview here

Interview with Helen Farquhar

Ex 2009- Shooting McDonald's for Asia

(September 2009) Christian (with a hand selected team) spent a month in Hong Kong recently, shooting food  for McDonald’s new menu boards across most of Asia. The team at ARC were great, we tried some cool local menu items, and obviously some fun was had on set also recreating the menu items in blu-tak!