I often hear the comment, "I'm hungry now" when showing my food portfolio. This is really important to me because I feel the difference between photography of food and great food photography is that the latter creates an emotional connection with the viewer. In food, this means the taste buds start to water and the viewer is thinking about the taste of the food rather than just recognising what the food is. This all then becomes a call to action. It's only by creating desire in the photos that we really drive sales. Food photography is not meant to be catalogue photography, but rather to convince someone they want something they didn't know they wanted before seeing it.
Styled by the talented Wendy Berecry.
So how many slices shall I cut?